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Life is precious, and time is short. We never know what tomorrow holds, so why wait to make an impact? After losing my mother-in-law last week, this truth hits harder than ever. We’re here to change lives, to make a difference. Let’s not waste the time we have on this beautiful earth—start today, and make every moment count. Digital Marketing Expert

Hey fellow entrepreneurs! Ever feel like you’re always in go-go-go mode? After 35 years of non-stop hustle, I’m here to share some insights that might just change your perspective. At 55, I’m reflecting on what I missed and what I don’t want to miss moving forward. The key? Shift your focus from just doing to truly serving. Inspired by the book “The Goal” by Eliyahu Goldratt, I realized we often become the bottleneck in our own businesses. By focusing on our health, surrounding ourselves with people who align with our core values, and leveraging digital tools, we can create more meaningful, balanced lives. Watch the full video to learn how you can start serving more and overwhelming yourself less. If this resonates with you, drop a comment below and share your thoughts! Business Nitrogen

You’ve likely heard that it’s less expensive to  retain  an existing client than it is to  acquire  a new one, right?  Believe it or not, it’s a pretty notable difference… The first sale always takes more time, energy, effort, and investment. Acquiring a new client can cost up to  5X more  than retaining or growing an existing one.  Plus, there’s an increased success rate of selling to a client that has previously bought from you… A 50% increase!  So why do so many companies get so laser focused on attracting new clients that they essentially ignore their current clients?    To understand better, let’s first get crystal clear on what  client value  is… Client value  is the level of satisfaction your clients feel towards your business. It can be calculated in several ways, but for this particular case let’s think of it as how much are they spending with you year-over-year.  As far as cost of acquisition vs. the cost of retaining. If you’re always burning through ad revenue and other acq...

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation  (aka continual improvement ).  The commitment to always be striving for  new, better and different  allows your company to  stay relevant and service your clients   even  better.  I’m always shocked to discover most businesses fail to use  one of the most powerful tools  in their tool box when it comes to finding out EXACTLY how to service their clients better  (Maybe it’s obvious, therefore it’s often missed)... And if you aren’t doing this to some degree in your business, it’s never too late to start…    One of the quickest ways to innovate and take steps to improve your business is by  asking the most important person or people in your business . Who are the most important people in  any  business? Your clients.  Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. ...

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our  limiting belief system .   We all have them. Our beliefs are deep seeded  (basically anchored)  in our subconscious mind.  For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”?  These are examples of limiting beliefs that people  construct in their mind that they then think to be true.  They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly.  Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire. What causes our l...