All About

Like many of us running traffic on popular online platforms like Google and Facebook, I’m sure you’ve experienced some significant  (and not so great)  changes in your CPL, conversion rate, and monthly ad spend.   And I won’t even get started on how frequently ad accounts are being shut down.  Here’s what we’re learning… It’s NOT going to get any easier.  In fact, expect things to get  even  more difficult   as more and more restrictions unfold.  Any good news?  Over the next few Infinite Business Newsletter editions, I’ve going to cover the  TOP 3  costliest  mistakes businesses are making right now when it comes to running ads and driving traffic.  These are also the most common mistakes that are pretty easy to rectify  (as they are variables you CAN control).    If you have an inhouse team member who takes care of your ad management, or you outsource it to a third party, make sure you forward them these three newsletters to ensure you get them corrected.  The first mistake has every

The   world   of   ad   tech   and     marketing   has   seen   rapid   development   over   the   past   few   years ,     resulting   in   the     surge   of   walled   gardens .   These   walled     yards   are     shut     environments     possessed   by   major     gamers   in   the   industry ,   such   as   Google ,   Facebook ,     as   well   as     Amazon.com . While   these   walled     yards     use     marketers     accessibility   to   a     huge     target   market     as   well   as   valuable   data ,   they     likewise   create     obstacles   for   smaller     gamers   in   the     sector .   These   barriers     consist   of   limited   access   to     information     as   well   as   analytics ,   high   advertising   costs ,   and   a     demand   for   more   transparency . Many     market   players   are   looking   towards   alternative   solutions   to     get   rid   of   these     obstacles .   One   such   solution   is     utilizing   open-source     inno